Delivering Authentic Messages in Lifestyle Marketing Campaigns

Seen a promotion lately about a new diet guaranteed to drop 15 pounds, an exercise regimen that will have you in peak shape in only a […]

Improving Your Life through Healthy Behavior Change

Regardless of your industry or role in life, you are impacted by change. Sometimes those changes can feel like it’s SPINNING life out of control. You […]

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Focus on Change: Part 1 PreContemplation

Focus on Positive Change #1:  Moving from Pre-Contemplation to Contemplation Welcome to my short series on managing and moving through change – the health, positive kind […]